Associate Dean of Libraries
Director, St. Louis University Medical Library
St. Louis, Missouri
1. How are you effectively marketing your library and library holdings among your patrons? What tips can you share with your colleagues that you found to be successful?
The basic mission of all libraries is to unite users with the information they are seeking. In academic medical libraries, our users need timely, relevant, and accurate information for clinical care, research, and teaching.
Our marketing efforts take many forms – e-mail, social media, posters, displays, newsletters – all contribute to engage users and provide them with the resources they need.
Our recent ClinicalKey launch event brought several hundred students and faculty to the Library to try ClinicalKey. Our past Library Open Houses have attracted as many as a thousand guests.
Attendance incentives like the iPad raffle at the ClinicalKey Experience help bring people in the door so that we can feature new resources that meet user needs.
2. If you weren’t a medical librarian, what would you be?
Before going into library work, I was a sales rep. for Simon & Schuster, but I also considered a career in law. My son is a second year law student so I can live out that professional path vicariously through him!
3. If you could live anywhere in the world, where would it be and why?
My wife is half Croatian, and we travel frequently to her mother’s home city of Split on the Adriatic Coast — one of the most beautiful places in the world. Do a Google image search of “Split, Croatia” and you’ll see what I mean.
4. If you could have a superpower, what would it be and why?
When I am stuck in traffic, I fantasize about being able fly or to leap tall buildings in a single bound…
We’re always looking for new Medical Librarians of the Month!
If you’d like to be considered, answer the same questions listed above and send them to firstname.lastname@example.org. Please also include your name, institution, city, state and a photo of yourself. Good luck!
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